Wentworth
Institute of Technology
Invisible influence : the power to persuade anyone, any time, anywhere /
Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and unique approaches to influence. The book will highlight how people feel about products, services and peop...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2013.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | Ebook Library |
| Summary: | Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and unique approaches to influence. The book will highlight how people feel about products, services and people, and the mental shortcuts they use to buy. It will then teach readers how to utilize this cluster of information in subliminally influencing others in order to sell, market, and communicate more effectively. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781118620397 1118620399 9781118620472 111862047X 9781118620465 1118620461 1118602250 9781118602256 |
| Source of Description, Etc. Note: | Print version record and CIP data provided by publisher. |