Wentworth
Institute of Technology
To sell is human : the surprising truth about moving others /
"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn thei...
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| Format: | Book |
| Language: | English |
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New York :
Riverhead Hardcover,
2012.
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Table of Contents:
- Introduction
- Part one: Rebirth of a salesman
- We're all in sales now
- Entrepreneurship, elasticity, and ed-med
- From caveat Emptor to caveat venditor
- Part two: How to be
- Attunement
- Buoyancy
- Clarity
- Part three: What to do
- Pitch
- Improvise
- Serve.