Rhyme pays hip-hop and the marketing of cool /

Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Dra...

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Bibliographic Details
Corporate Authors: Canadian Broadcasting Corporation, Films for the Humanities & Sciences (Firm), Films Media Group
Format: Electronic Video
Language:English
Published: New York, N.Y. : Films Media Group, [2007]
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Online Access: Streaming video (Wentworth users only)