Rhyme pays hip-hop and the marketing of cool / Canadian Broadcasting Corporation.

Rhyme pays hip-hop and the marketing of cool /

Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Dra...

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Bibliographic Details
Corporate Authors: Canadian Broadcasting Corporation, Films for the Humanities & Sciences (Firm), Films Media Group
Format: Electronic Video
Language:English
Published: New York, N.Y. : Films Media Group, [2007]
Subjects:
Racism > Study and teaching.
Race discrimination.
Music > 21st century > History and criticism.
Music > 20th century > History and criticism.
Marketing > Management.
Marketing > Case studies.
Branding (Marketing)
Racism.
Videorecording.
Educational films.
Internet videos.
Online Access: Streaming video (Wentworth users only)
Table of Contents:
  • Advertising Through Hip-Hop Music (1:36)
  • The King of Urban Marketing and His Target (3:24)
  • Product Placement in Hip-Hop Music Videos (1:42)
  • Pushing the Corporate Connection to Hip-Hop (2:35)
  • The Roots of Hip-Hop in Urban Marketing (1:47)
  • Hip-Hop Popularizes a French Cognac (2:54)
  • Creating Cool: How Hip-Hop Popularized a French Cognac (5:29)
  • A Teen Hip-Hop Trendsetter (2:10)
  • Market Research Affirms Hip-Hop's Appeal (1:29)
  • Small Town Hip-Hop Kid (2:24)
  • Reebok Cashes in on a Gangster Image (3:06)
  • Music Videos as Commercials (3:28)
  • Mixing Music with Consumer Products (1:51)
  • Challenges to Advertisers and the Music Industry (2:30)
  • Helping Kids Analyze Music Video Advertising (2:42)
  • Spending Money on a Hip-Hop Image (1:50)
  • Songs, Videos, and Commercials (2:03)
  • Owning Urban Culture (1:42)
  • Matching Products to Music Videos (1:51)
  • Selling Out Art for Money: Hip-Hop's Civil War (4:23)
  • Art and Advertising: Using Hip-Hop Music to Sell Consumer Goods (2:07)
  • Pass the Courvoisier (0:54)

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