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Rhyme pays hip-hop and the marketing of cool /
Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Dra...
Saved in:
| Corporate Authors: | , , |
|---|---|
| Format: | Electronic Video |
| Language: | English |
| Published: |
New York, N.Y. :
Films Media Group,
[2007]
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |
MARC
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| 245 | 0 | 0 | |a Rhyme pays |h [videorecording] : |b hip-hop and the marketing of cool / |c Canadian Broadcasting Corporation. |
| 246 | 3 | |a Hip-hop and the marketing of cool | |
| 264 | 3 | 1 | |a New York, N.Y. : |b Films Media Group, |c [2007] |
| 264 | 4 | |c ©2004 | |
| 300 | |a 1 streaming video file (58 min.) : |b sound, color, digital file. | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on Nov. 03, 2007. | ||
| 505 | 0 | |a Advertising Through Hip-Hop Music (1:36) -- The King of Urban Marketing and His Target (3:24) -- Product Placement in Hip-Hop Music Videos (1:42) -- Pushing the Corporate Connection to Hip-Hop (2:35) -- The Roots of Hip-Hop in Urban Marketing (1:47) -- Hip-Hop Popularizes a French Cognac (2:54) -- Creating Cool: How Hip-Hop Popularized a French Cognac (5:29) -- A Teen Hip-Hop Trendsetter (2:10) -- Market Research Affirms Hip-Hop's Appeal (1:29) -- Small Town Hip-Hop Kid (2:24) -- Reebok Cashes in on a Gangster Image (3:06) -- Music Videos as Commercials (3:28) -- Mixing Music with Consumer Products (1:51) -- Challenges to Advertisers and the Music Industry (2:30) -- Helping Kids Analyze Music Video Advertising (2:42) -- Spending Money on a Hip-Hop Image (1:50) -- Songs, Videos, and Commercials (2:03) -- Owning Urban Culture (1:42) -- Matching Products to Music Videos (1:51) -- Selling Out Art for Money: Hip-Hop's Civil War (4:23) -- Art and Advertising: Using Hip-Hop Music to Sell Consumer Goods (2:07) -- Pass the Courvoisier (0:54) | |
| 506 | 1 | |a Access requires authentication through Films on Demand. | |
| 520 | |a Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra Entertainment Group; Damon Dash, CEO of Roc-a-fella Enterprises; media literacy advocate Debbie Gordon; and numerous Canadian rap artists, this program follows the money into the music/marketing arena. Clifton Joseph, a co-founder of the dub poetry movement in Canada, hosts. | ||
| 521 | 2 | |a 9 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 546 | |a Closed-captioned. | ||
| 588 | |a Title from distributor's description. | ||
| 650 | 0 | |a Racism |x Study and teaching. |0 sh 85110266 | |
| 650 | 0 | |a Race discrimination. |0 sh 85110237 | |
| 650 | 0 | |a Music |y 21st century |x History and criticism. |0 sh2010102768 | |
| 650 | 0 | |a Music |y 20th century |x History and criticism. |0 sh2001000180 | |
| 650 | 0 | |a Marketing |x Management. |0 sh 85081339 | |
| 650 | 0 | |a Marketing |v Case studies. |0 sh2008107423 | |
| 650 | 0 | |a Branding (Marketing) |0 sh2007006470 | |
| 650 | 7 | |a Racism. |2 homoit |0 homoit0002038 | |
| 655 | 7 | |a Videorecording. |2 local | |
| 655 | 7 | |a Educational films. |2 lcgft |0 gf2011026219 | |
| 655 | 7 | |a Internet videos. |2 lcgft |0 gf2011026337 | |
| 710 | 2 | |a Canadian Broadcasting Corporation. |0 n 80085267 | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) |0 no2003057097 | |
| 710 | 2 | |a Films Media Group. |0 no2005057562 | |
| 776 | 0 | 8 | |i Originally produced: |d Canadian Broadcasting Corporation, 2007 |z 9781421375205 |
| 951 | |a 1292776 | ||
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| 952 | f | f | |a Wentworth Institute of Technology |b Main Campus |c Wentworth Library |d Online |t 0 |e Films on Demand |h Other scheme |
| 856 | 4 | 0 | |t 0 |u https://ezproxywit.flo.org/login?url=https://digital.films.com/PortalPlaylists.aspx?aid=20185&xtid=37478 |y Streaming video (Wentworth users only) |