Wentworth
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Rhyme pays hip-hop and the marketing of cool /
Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Dra...
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| Corporate Authors: | , , |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
New York, N.Y. :
Films Media Group,
[2007]
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |
| Summary: | Back in the day, Run-DMC's mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra Entertainment Group; Damon Dash, CEO of Roc-a-fella Enterprises; media literacy advocate Debbie Gordon; and numerous Canadian rap artists, this program follows the money into the music/marketing arena. Clifton Joseph, a co-founder of the dub poetry movement in Canada, hosts. |
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| Item Description: | Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Encoded with permission for digital streaming by Films Media Group on Nov. 03, 2007. |
| Physical Description: | 1 streaming video file (58 min.) : sound, color, digital file. |
| Format: | Mode of access: Internet. System requirements: FOD playback platform. |
| Audience: | 9 & up. |
| Access: | Access requires authentication through Films on Demand. |
| Language: | Closed-captioned. |
| Source of Description, Etc. Note: | Title from distributor's description. |