Strategic Social Media Management Theory and Practice / by Karen E. Sutherland.

Strategic Social Media Management Theory and Practice /

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This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the pr...

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Bibliographic Details
Main Author: Sutherland, Karen E. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2024.
Edition:2nd ed. 2024.
Subjects:
Marketing.
Management.
Social media.
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