Ultimate Guide to Email Marketing for Business.

Ultimate Guide to Email Marketing for Business.

Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.

Saved in:
Bibliographic Details
Main Author: Gunelius, Susan
Format: Electronic eBook
Language:English
Published: Irvine : Entrepreneur Press, 2018.
Subjects:
Electronic mail marketing.
Internet marketing.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

MARC

LEADER 00000cam a2200000uu 4500
001 in00000395187
006 m o d
007 cr cnu---unuuu
008 180414s2018 cau o 000 0 eng d
005 20240802193107.9
019 |a 1290086388 
020 |a 9781613083833  |q (electronic bk.) 
020 |a 1613083831  |q (electronic bk.) 
035 |a (OCoLC)1031342798  |z (OCoLC)1290086388 
035 |a (OCoLC)on1031342798 
037 |a 35C546B1-567C-4AFA-9173-C43059732B51  |b OverDrive, Inc.  |n http://www.overdrive.com 
040 |a EBLCP  |b eng  |e pn  |c EBLCP  |d TEFOD  |d OCLCQ  |d TEFOD  |d HCO  |d OCLCF  |d MERUC  |d IDB  |d N$T  |d OCLCQ  |d H9Z  |d RECBK  |d OCLCQ  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCL  |d SXB  |d HOPLA 
050 4 |a HF5415.1265 
072 7 |a BUS  |x 082000  |2 bisacsh 
072 7 |a BUS  |x 041000  |2 bisacsh 
072 7 |a BUS  |x 042000  |2 bisacsh 
072 7 |a BUS  |x 085000  |2 bisacsh 
082 0 4 |a 658.8/72  |2 23 
100 1 |a Gunelius, Susan. 
245 1 0 |a Ultimate Guide to Email Marketing for Business. 
260 |a Irvine :  |b Entrepreneur Press,  |c 2018. 
300 |a 1 online resource (260 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Links to Software and Resources Mentioned in Chapters 1 to 12 (and More). 
505 0 |a Intro; Title Page; Copyright; Contents; Acknowledgments; Foreword; Preface: Your Power Is in Your Email Marketing List; Chapter 1: The Evolution of Email Marketing; The Birth of Email Marketing (and the Challenging Teen Years); Email Marketing Today (Look Who's All Grown Up); Why You Should Invest in Email Marketing; Introduction to Email Marketing Tools, Processes, and Terminology; The Role of Email in an Integrated Marketing Plan; Chapter 2: The Marketing Funnel; Email Conversion Funnel Campaigns; The Consumer Buying Cycle; Creating Buyer Personas to Boost Funnel ROI. 
505 8 |a Bringing It All Together for Email MarketingChapter 3: Know the Laws and Deliverability Rules; The CAN-SPAM Act of 2003; Understanding the Importance of Email Deliverability; Chapter 4: Choosing Your Tools; 1. Contact Management; 2. Message Design and Setup; 3. Content and Delivery; 4. Email Management; 5. Account Administration and Help; Making Your Final Decision; Chapter 5: Types of Email Marketing Funnels; Selecting an Email Marketing Funnel; How to Build an Email Marketing Funnel; Chapter 6: Growing Your List; Step 1: Develop Relevant Opt-In Offers. 
505 8 |a Step 2: Create Effective Online Opt-In FormsStep 3: Drive Targeted Visitors to Your Online Opt-In Forms; Step 4: Show Your Offer to Your Visitors; Step 5: Improve the Results of Your Online Opt-In Forms; Chapter 7: Creating a Lead Magnet; Good Lead Magnets vs. Bad Lead Magnets; Steps to Creating a Lead Magnet; Moving from Lead Magnets to Email Marketing Funnels; Chapter 8: Developing an Email Marketing Conversion Funnel; Key Considerations When Developing Email Conversion Funnels; Steps in an Email Marketing Conversion Funnel; Email Conversion Funnels for Acquiring. 
505 8 |a Email Conversion Funnels for NurturingEmail Conversion Funnels for Selling; Email Conversion Funnels for Renurturing; Improving Your Email Conversions; Chapter 9: List Segmentation; How to Get Information to Use for Segmentation; Segmentation Strategies; Unique Segmentation Strategies for B2B Companies; Using Personalization and Dynamic Content; Personalization and Dynamic Content Strategies; Segmentation Improves Relevance and Results; Chapter 10: Writing an Email Message; Copywriting Tips and Tricks to Improve Your Email Messages; Writing the Parts of an Email Marketing Message. 
505 8 |a Writing Different Types of Email Marketing MessagesImproving Your Copy and Your Email Marketing Results; Chapter 11: Autoresponder Messages; Creating Your Autoresponder Strategy; Autoresponder Offers; Autoresponder Triggers; Integrating Autoresponders into Your Overall Email Marketing Strategy; Chapter 12: Measuring Performance; Email Marketing Tracking Strategies; Key Performance Indicators (KPIs); Testing Your Email Messages to Improve Performance; Connecting Your Results with Your Goals; Chapter 13: Handy Resources and Swipe Files. 
520 |a Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central College Complete 
650 0 |a Electronic mail marketing. 
650 0 |a Internet marketing. 
758 |i has work:  |a Ultimate Guide to Email Marketing for Business (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFwYXbY4PGGT3jgH86pfmd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Gunelius, Susan.  |t Ultimate Guide to Email Marketing for Business.  |d Irvine : Entrepreneur Press, ©2018 
852 |b Ebooks  |h ProQuest 
856 4 0 |u https://ebookcentral.proquest.com/lib/wit/detail.action?docID=5339673  |z Full text (Wentworth users only)  |t 0 
947 |a FLO  |x ProQuest 
994 |a 92  |b FEN 
999 f f |s 2d80bb65-e060-4bc4-a3d0-8e77a963fa6b  |i 326cf79f-6b18-4436-816b-7568dda8ab82  |t 0 
952 f f |a Wentworth Institute of Technology  |b Main Campus  |c Wentworth Library  |d Ebooks  |t 0  |e ProQuest  |h Other scheme 
856 4 0 |t 0  |u https://ebookcentral.proquest.com/lib/wit/detail.action?docID=5339673  |y Full text (Wentworth users only) 

Similar Items