Marketing in a Transition Economy New Realities, Challenges, and Prospects / by Muhammad Ismail Hossain, Nasrin Akter, Abureza M. Muzareba.

Marketing in a Transition Economy New Realities, Challenges, and Prospects /

This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries...

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Bibliographic Details
Main Authors: Hossain, Muhammad Ismail (Author), Akter, Nasrin (Author), Muzareba, Abureza M. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2024.
Edition:1st ed. 2024.
Subjects:
Marketing.
Branding (Marketing).
Customer relations > Management.
Telemarketing.
Internet marketing.
Consumer behavior.
Business logistics.
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