Wentworth
Institute of Technology
The Measure of Democracy : Polling, Market Research, and Public Life, 1930-1945.
Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Toronto :
University of Toronto Press,
1999.
|
| Edition: | 74th ed. |
| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Robinson, Daniel J. | |
| 245 | 1 | 4 | |a The Measure of Democracy : |b Polling, Market Research, and Public Life, 1930-1945. |
| 250 | |a 74th ed. | ||
| 260 | |a Toronto : |b University of Toronto Press, |c 1999. | ||
| 300 | |a 1 online resource (273 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 505 | 0 | |a Cover -- CONTENTS -- ACKNOWLEDGMENTS -- ABBREVIATIONS -- INTRODUCTION -- 1 Polling Consumers: The Rise of Market Research Surveys -- 2 'Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy -- 3 Polling Citizens: Gallup in Canada -- 4 Mobilizing Popular Consent: The Surveyed Home Front -- 5 Pols and Polls -- CONCLUSION -- NOTES -- BIBLIOGRAPHY -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y. | |
| 520 | |a Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public opinion polls |z Canada |x History. | |
| 650 | 0 | |a Public opinion polls |z United States |x History. | |
| 650 | 0 | |a Marketing research |z Canada |x History. | |
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| 776 | 0 | 8 | |i Print version: |a Robinson, Daniel J. |t Measure of Democracy : Polling, Market Research, and Public Life, 1930-1945. |d Toronto : University of Toronto Press, ©1999 |z 9780802042743 |
| 852 | |b Ebooks |h ProQuest | ||
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