Strategy as action : competitive dynamics and competitive advantage /
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...
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Main Author: | |
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Other Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
New York :
Oxford University Press,
2006.
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Series: | Strategic management series (Oxford University Press)
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Subjects: | |
Online Access: |
Full text (Wentworth users only) |
Local Note: | ProQuest Ebook Central |