Strategy as action : competitive dynamics and competitive advantage /

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...

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Bibliographic Details
Main Author: Grimm, Curtis M.
Other Authors: Lee, Hun, 1962-, Smith, Ken G.
Format: Electronic eBook
Language:English
Published: New York : Oxford University Press, 2006.
Series:Strategic management series (Oxford University Press)
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central