The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / Becky Sheetz-Runkle.

The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu /

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Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarant...

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Bibliographic Details
Main Author: Sheetz-Runkle, Becky (Author)
Format: Electronic eBook
Language:English
Published: New York : AMACOM--American Management Association, [2014]
Subjects:
Small business > Management.
Strategic planning.
Leadership.
Leadership
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Table of Contents:
  • Seize the advantage with sun tzu
  • About sun tzu & the art of war
  • The power of applying the art of war for small business
  • Understanding : essential Sun Tzu
  • Understand yourself
  • Understand the enemy
  • Understand the market
  • Sun Tzu for customers and business alliances
  • Principles for the battlefield
  • Embody the general
  • Perseverance
  • Focus
  • Unity
  • Advanced Sun Tzu : strategy for small your business
  • Maneuvering
  • Adaptation
  • Spirit
  • Deception
  • Sun Tzu and the future of your business
  • Appendix
  • Key Sun Tzu passages for small business.

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