Competitive Intelligence : Gathering, Analysing and Putting it to Work.

Competitive Intelligence : Gathering, Analysing and Putting it to Work.

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.

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Bibliographic Details
Main Author: Murphy, Christopher
Format: Electronic eBook
Language:English
Published: Farnham : Ashgate Pub., 2007.
Subjects:
Business intelligence.
Competition.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central

Internet

Full text (Wentworth users only)

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