Conducting research surveys via e-mail and the web / Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. Elliott.

Conducting research surveys via e-mail and the web /

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys.

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Bibliographic Details
Main Author: Schonlau, Matthias, 1967-
Other Authors: Fricker, Ronald D., Jr., 1960-, Elliott, Marc N., 1966-
Format: Electronic eBook
Language:English
Published: Santa Monica, CA : Rand, 2002.
Subjects:
Social sciences > Research > Methodology.
Social sciences > Data processing.
Social surveys.
Surveys.
Electronic mail systems.
Telephone surveys.
Internet.
Questionnaires.
Electronic Mail
Surveys and Questionnaires
Internet
land surveys.
electronic mail.
questionnaires.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Table of Contents:
  • Ch. 1: Introduction
  • ch. 2: Background on the survey process
  • ch. 3: Literature review of web and e-mail surveys
  • ch. 4: Choosing among the various types of Internet surveys
  • ch. 5: Guidelines for designing and implementing internet surveys
  • ch. 6: Internet survey case studies
  • ch. 7: Conclusions
  • Appendix A. Literature review of response rates
  • Appendix B. Summary of evidence in the literature
  • Appendix C. How effective is using a convenience sample to supplement a probability sample?

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