Digital You : Real Personal Branding in the Virtual Age.

Digital You : Real Personal Branding in the Virtual Age.

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Bibliographic Details
Main Author:	Arruda, William
Format:	Electronic eBook
Language:	English
Published:	La Vergne : Association for Talent Development, 2019.
Subjects:	Branding (Marketing) Career development. Professions > Marketing. Social media > Marketing. Success in business. branding. Electronic books.
Online Access:	Full text (Wentworth users only)
Local Note:	ProQuest Ebook Central

Table of Contents:

Intro
Title Page
Copyright
Contents
Introduction
Part 1: Real You
Chapter 1: Uncover Your Brand
Chapter 2: Understand Perceptions
Chapter 3: Deliver Your Brand Daily
Part 2: Virtual You
Chapter 4: Understand the Digital-First Phenomenon
Chapter 5: Use LinkedIn As Your First Impression
Chapter 6: Build a Dazzling LinkedIn Profile
Part 3: Visual You
Chapter 7: Leverage the Power of Pictures
Chapter 8: Build Your Personal Brand Identity System
Chapter 9: Use Rich Media to Engage and Connect
Part 4: Social You
Chapter 10: Assess Your Current On- and Offline Networks
Chapter 11: Nourish and Mobilize Your Network
Chapter 12: Lead the Way
Afterword
References
About the Author
Index