Wrestling with Starbucks : conscience, capital, cappuccino / Kim Fellner.

Wrestling with Starbucks : conscience, capital, cappuccino /

You can find a Starbucks coffeehouse almost anywhere, from Paris, France to Paducah, Kentucky, from the crowded streets of Thailand to shopping malls in Qatar. With nearly 200 of them in New York City alone, this coffee retail giant with humble beginnings has become an actor and icon in the global e...

Full description

Saved in:
Bibliographic Details
Main Author: Fellner, Kim, 1948-
Format: Electronic eBook
Language:English
Published: New Brunswick, NJ : Rutgers University Press, ©2008.
Subjects:
Starbucks Coffee Company.
Coffee industry > United States.
Coffee > United States > Marketing.
Corporate culture > United States.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Table of Contents:
  • The empire strikes gold
  • Running the 10-K
  • Banking on the bean
  • Go sell it on the mountain
  • Moving up on Eighth Street
  • The cross-dressing of coffee-counter culture
  • When worker met partner
  • At the global crossroads
  • The view from headquarters
  • Capitalism is like fire
  • Goodness as battleground
  • Bread, roses, coffee.

Similar Items