Sex in consumer culture : the erotic content of media and marketing /

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a...

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Bibliographic Details
Other Authors: Reichert, Tom, Lambiase, Jacqueline
Format: Electronic eBook
Language:English
Published: Mahwah, N.J. : L. Erlbaum Associates, 2006.
Series:LEA's communication series.
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Description
Summary:Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:*What happens when sexual content created for adults reaches chi.
Physical Description:1 online resource (xxi, 369 pages) : illustrations
Bibliography:Includes bibliographical references and indexes.
ISBN:9781136684050
1136684050
Source of Description, Etc. Note:Print version record.