Reengineering the university : how to be mission centered, market smart, and margin conscious / William F. Massy.

Reengineering the university : how to be mission centered, market smart, and margin conscious /

"Higher education expert William F. Massy's decades as a professor, senior university officer, and consultant have left him with a pasisonate belief in the need for reform in America's traditional universities. In Reengineering the University, he addresses widespread concerns that hig...

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Bibliographic Details
Main Author: Massy, William F.
Format: Electronic eBook
Language:English
Published: Baltimore : Johns Hopkins University Press, [2016]
Subjects:
Universities and colleges > United States > Business management.
Education, Higher > United States > Finance.
Education, Higher > United States > Costs.
Educational change > Economic aspects > United States.
Universities > organization & administration
Education > economics
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Table of Contents:
  • Understanding the traditional university. Problems and opportunities ; Assets worthy of preservation ; Why traditional universities do what they do ; Implications for tuition and cost containment ; Business models and value propositions
  • The reengineering challenge. Flaws in the academic business model ; Building a reengineering portfolio ; Implementation considerations ; Responsibilities for reengineering
  • The new scholarship of teaching. Conceptual underpinnings ; Illustrative applications ; Two "outside the box" proposals ; Organizing for improvement
  • The cost of teaching. Alternative approaches ; Design of teaching systems ; Modeling from university transactional data ; Extending the model across the campus ; Areas of application
  • Financial planning and budgeting. Envisioning university information ; Coherent financial planning ; Coherent resource allocation ; A model for balancing mission and margin.

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