Wentworth
Institute of Technology
How to Become a Master of Persuasion Establishing Value and Convincing Your Customers of It.
This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Business Expert Press,
2021.
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| Series: | Issn Ser.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Treacy, Tony. | |
| 245 | 1 | 0 | |a How to Become a Master of Persuasion |h [electronic resource] : |b Establishing Value and Convincing Your Customers of It. |
| 260 | |a New York : |b Business Expert Press, |c 2021. | ||
| 300 | |a 1 online resource (152 p.). | ||
| 490 | 1 | |a Issn Ser. | |
| 500 | |a Description based upon print version of record. | ||
| 505 | 0 | |a Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Review Quotes -- Preface -- Chapter 1: Why Persuasion Is at the Heart of Pitching -- Chapter 2: Step 1-Communication Objective -- Chapter 3: Step 2-Meeting Goal -- Chapter 4: Step 3-Story Plan -- Chapter 5: Case Studies -- Chapter 6: Step 4-Content -- Chapter 7: Step 5-Style and Language -- Chapter 8: Step 6-Pitch and Presentation -- Chapter 9: How to Use the Six-Step Process -- About the Author -- Index -- Adpage -- Backcover | |
| 520 | |a This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central College Complete | ||
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Business communication. | |
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| 776 | 0 | 8 | |i Print version: |a Treacy, Tony |t How to Become a Master of Persuasion |d New York : Business Expert Press,c2021 |z 9781637420904 |
| 830 | 0 | |a Issn Ser. | |
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