Managing the demand-supply chain : value innovations for customer satisfaction /

A proven, innovative approach to meeting customer demand. Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the b...

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Bibliographic Details
Other Authors: Hoover, William E.
Format: Electronic eBook
Language:English
Published: New York : John Wiley, 2001.
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central