Managing the demand-supply chain : value innovations for customer satisfaction / William Hoover [and others].

Managing the demand-supply chain : value innovations for customer satisfaction /

A proven, innovative approach to meeting customer demand. Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the b...

Full description

Saved in:
Bibliographic Details
Other Authors: Hoover, William E.
Format: Electronic eBook
Language:English
Published: New York : John Wiley, 2001.
Subjects:
Business logistics.
Industrial procurement > Management.
Materials management.
Physical distribution of goods > Management.
Consumer satisfaction.
Consumer Behavior
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Description
Summary:A proven, innovative approach to meeting customer demand. Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand chain approach to differentiate their value offerings and delight their customers.
Physical Description:1 online resource (xii, 257 pages) : illustrations, diagrams
Bibliography:Includes bibliographical references and index.
ISBN:0471013765
9780471013761
047019202X
9780470192023
9780471384991
0471384992
1280341025
9781280341021
9786610341023
6610341028
Language:English.
Source of Description, Etc. Note:Print version record.

Similar Items