Data mining for business applications /

Data mining is already incorporated into the business processes in many sectors such as health, retail, automotive, finance, telecom and insurance as well as in government. This technology is well established in applications such as targeted marketing, customer churn detection and market basket anal...

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Bibliographic Details
Corporate Author: IOS Press
Other Authors: Soares, Carlos, Ghani, Rayid
Format: Electronic eBook
Language:English
Published: Amsterdam ; Washington, DC : IOS Press, ©2010.
Series:Frontiers in artificial intelligence and applications ; v. 218.
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central