The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter.

The handbook of online and social media research : tools and techniques for market researchers /

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"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken,...

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Bibliographic Details
Main Author: Poynter, Ray
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, U.K. : Wiley, 2010.
Subjects:
Marketing research.
Social media.
Internet searching.
Social Media
social media.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
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