Wentworth
Institute of Technology
New business in India : the 21st century opportunity /
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore ; Hackensack, NJ :
World Scientific,
©2008.
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| Series: | World Scientific series on 21st century business ;
v. 1. |
| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- India now
- Why India?
- Understanding Indians and Indian business
- The domestic market
- Which products, services and sectors--and why
- Barriers to entry and how to overcome them
- Creating the business case and the business plan
- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself
- Sales and marketing in India
- Staffing in India and global talent management
- Turning these insights into real business advantage
- India tomorrow.