Doing business in India : a guide for western managers /

The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the instit...

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Bibliographic Details
Main Author: Kumar, Rajesh, 1954-
Other Authors: Sethi, Anand
Format: Electronic eBook
Language:English
Published: New York : Palgrave Macmillan, 2005.
Edition:1st ed.
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Table of Contents:
  • India : a commercial history perspective
  • The rise of India : India and the West : institutional contrasts
  • A brief history of the Indian software industry
  • Cultural portrait : impact of Hinduism on Indian managerial behavior
  • Understanding India
  • Strategizing success in India
  • Communicating with Indians
  • Managing relationships with the Indian government : the critical challenges for multinational firms
  • Negotiating and resolving conflicts in India.