Wentworth
Institute of Technology
Persuasive Signs : the Semiotics of Advertising.
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspira...
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| Main Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin :
De Gruyter,
2002.
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| Series: | Approaches to Applied Semiotics AAS.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Danesi, Marcel. | |
| 245 | 1 | 0 | |a Persuasive Signs : |b the Semiotics of Advertising. |
| 260 | |a Berlin : |b De Gruyter, |c 2002. | ||
| 300 | |a 1 online resource (208 pages) | ||
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| 490 | 1 | |a Approaches to Applied Semiotics [AAS] ; |v v. 4 | |
| 505 | 0 | |a Preface; Chapter I Advertising as social discourse; 1. Introductory remarks; 1.1 A schematic history of advertising; 1.2 The semiotic approach to advertising; 1.3 The role of semiotics in the advertising debate; 1.4 Elements of semiotic analysis; Chapter II Creating recognizability for the product; 2. Introductory remarks; 2.1 Creating a signification system; 2.2 Creating textuality; 2.3 Using multiple media; 2.4 Ad campaigns; Chapter III Creating textuality; 3. Introductory remarks; 3.1 Textuality; 3.2 Connotation; 3.3 Verbal techniques; 3.4 Nonverbal techniques. | |
| 505 | 8 | |a Chapter IV Advertising and culture4. Introductory remarks; 4.1 Market testing the product's signification system; 4.2 Advertising culture; 4.3 The semiotic purview; Appendix: Exercises for classroom or personal study use; Glossary of technical terms; Works cited and general bibliography; Index. | |
| 520 | |a Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Semiotics. | |
| 650 | 0 | |a Signs and symbols. | |
| 650 | 7 | |a symbols. |2 aat | |
| 700 | 1 | |a Beasley, Ron. | |
| 758 | |i has work: |a Persuasive signs (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGG6MMyGpGvPbRr83RyVvd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| 830 | 0 | |a Approaches to Applied Semiotics AAS. | |
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