The discourse of tourism and national heritage : a contrastive study from a cultural perspective / by Claudia Elena Stoian.

The discourse of tourism and national heritage : a contrastive study from a cultural perspective /

The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional...

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Bibliographic Details
Main Author: Stoian, Claudia Elena (Author)
Format: Electronic eBook
Language:English
Published: Newcastle upon Tyne : Cambridge Scholars Publishing, 2015.
Subjects:
Heritage tourism.
Culture and tourism.
cultural tourism.
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Description
Summary:The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:1443886629
9781443886628
Source of Description, Etc. Note:Print version record.

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