Store design and visual merchandising : creating store space that encourages buying /

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store...

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Bibliographic Details
Main Authors: Ebster, Claus (Author), Garaus, Marion (Author)
Format: Electronic eBook
Language:English
Published: New York, NY : Business Expert Press, [2015]
Edition:Second edition.
Series:Consumer behavior collection.
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central