Christ to COKE : how image becomes icon /

Image, branding, and logos are obsessions of our age. Iconic images dominate the media. Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continu...

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Bibliographic Details
Main Author: Kemp, Martin (Author)
Format: Electronic eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2012.
Subjects:
Online Access: Full text (Wentworth users only)
Local Note:ProQuest Ebook Central
Table of Contents:
  • Cover; Contents; Acknowledgements; List of Illustrations; Introduction; 1 Christ: The True Icon; 2 The Cross; 3 The Heart; 4 The Lion; 5 Mona Lisa; 6 Che; 7 Napalmed and Naked; 8 Stars and Stripes; 9 COKE: The Bottle; 10 DNA; 11 E=mc[sup(2)]; 12 Fuzzy Formulas; Picture Acknowledgements; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z.
  • Christ : the true icon
  • The cross
  • The heart
  • The lion
  • Mona Lisa
  • Che
  • Napalmed and naked
  • Stars and stripes
  • COKE : the bottle
  • DNA
  • E=mc[sup(2)]
  • Fuzzy formulas.