Wentworth
Institute of Technology
The 2012 presidential campaign : a communication perspective /
This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham :
Rowman and Littlefield Publishers, Incorporated,
[2014]
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| Series: | Communication, media, and politics.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Local Note: | ProQuest Ebook Central |
| Summary: | This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies. "Presidential campaigns are our national conversations - the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the "political bits" of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies."-- |
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| Physical Description: | 1 online resource (xviii, 202 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781442216754 1442216751 |
| Source of Description, Etc. Note: | Description based on print version record and CIP data provided by publisher; resource not viewed. |