The brand benefits playbook : why customers aren't buying what you're selling -- and what to do about it / Allen Weiss, PhD, and Deborah J. MacInnis. by Weiss, Allen, MacInnis, Deborah J.

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Brand admiration : building a business people love / C.W. Park, Deborah MacInnis, Andreas Eisengerich. by Park, C. Whan, MacInnis, Deborah J., Eisingerich, A. B. (Andreas B.)

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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

Other Authors: “…MacInnis, Deborah J.…”
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Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].

Other Authors: “…MacInnis, Deborah J.…”
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